The professional's guide to Link Building

What is link building and how you should organize your efforts for good returns? A good link building strategy revolves around a specific goal of building and maintaining your competitive position in the online world.

Everyone relates link building with search engine optimization, Google page rank, publishing link directory, link exchange etc., but it's more than that.

If you have ever run a link building campaign and put all your hard work then you are rewarded with some excellent links. But in reality most of the people are disappointed with the drop in links and traffic that their efforts produce. If this is the case with you, then you have to reorganize and restructure your link building strategy.

Define your online market

What a customer does to look for an answer? They will search on Google, Article directories, discussion sites; product reviews sites and most probably competitor's sites. These are the sites you must look at to build your linking strategy.

For an effective strategy you must ask yourself that, "how many links do I need from these important sites that my customers use" rather than, "I need 100 links from high PR sites".

1. Analyze your market

The first step it to analyze the market you are targeting.

What market sectors do you really service? How do these different sectors rank in terms of importance to your business?

If you have a technology related market then you will look for technology based websites for back links. But you must search for important niches present in that market. Suppose computer hardware is an important part of technology market then you must look for computer hardware portals that are related to your technology market.

Competitors often ignore these niche markets which can generate good amount of revenue to you. You must look for such niches to cater maximum business.

2. Developing content

Content is the key to success in online world. It leads to high search engine rankings, page rank, traffic, and brand awareness. Always develop the content that is related to your market and niches. Just don't develop the content for the sake of search engine indexing. If your customers will like the content then it will go viral. Every part of your content should have a purpose and it must include your best keywords that your market is searching. Also include your best keywords in titles, descriptions, headings and in your linking text.

3. Online Media Portals

There are lots of media sites online where larger audience is present and are always in search for information. Become a part of media sites and enjoy the back links and targeted traffic to your site.

Now just create a list of your target links and separate the top websites from the list and initiate the process of link building. In most of the websites you will find an option of "write to us", "suggest a link", "Submit article", as so on. Always make sure to leverage these options to get the high quality relevant back link to your business.

4. Online press releases

If you are looking for "one to many" principle than issuing press releases is the best available option online. With just a little effort you can identify top press releases sites where you can publish your content. Always create a good and real content as discussed above. Search engine indexes these high page rank press releases sites very quickly. Always utilize the power and reach of press releases directories.

5. Exchange or Buy high quality relevant text links

Exchange links and Buy Links should be a part of your overall link building strategy. No one would encourage excessive buying and exchange of links. Your link building strategy must showcase a balance in "how you get links?"

You can buy inbound links at just $5 or exchange high quality relevant text links in just three simple steps from Links-builder.com.

6. Monitor and Analyze

As we discussed, link building is not about the numbers of links you are receiving. The point is, are they worth it? You must evaluate and analyze, whether your back links are providing you enough benefits or not?

You must measure the following points:

• Traffic
• Valuable Links
• Percentage of Organic Traffic
• Sales Increase

Anyone can achieve good quality back links with the help of this "The professional's guide to link building". It just requires time and quality effort.