How to generate revenue from your website

If you’ve ever wondered how to generate revenue from your website or blog then this post will provide you with a number of revenue models to consider.  Success will be largely dependent on the stage your website or blog is at so don’t expect to earn much (yet) from pay per click campaigns if your site only receives a few hundred visitors per month.

However, irrespective of the size of your audience it will pay to have considered how your site could generate revenue from each of the models below:

PPC (Pay Per Click) advertising

PPC is a great way for generating revenue online by serving up advertisements for other businesses that are in context with the content on a given page or generally for your website.  Obviously this may not be relevant if your business has its own products, you may inadvertently advertise for the competition so you need to consider if this is appropriate for your business.  There are a number of third parties that can deliver these adverts to your site, here are a couple of examples:

• Google AdSense
• Infolinks
• Chikita

Getting access to these services will vary depending on the number of impressions your website generates.

CPM (Cost per Thousand) Display Advertising

If you already have a high volume of traffic to your website it would definitely be worth allocating advertising space and agreeing with relevant advertisers a set rate per thousand impressions e.g. £25 per £1,000 impressions.  This method clearly works well for websites with a high volume of visitors.

Affiliate Marketing

Promote other businesses products or services for a commission.  A great example of this is Amazon’s affiliate program, it’s very easy to setup and integrate into your website either by linking to a standalone Amazon store or by embedding it into your site.  An example of this is my book store.

I also like:

• Affilorama – which has a very useful (and free) affiliate marketing training course.
• Clickbank – the world’s leading affiliate network.  It also has a comprehensive paid for affiliate marketing trading program called Clickbank University  which is well worth considering if you are serious about affiliate marketing.

Subscription based content

If you have a high quality digital product, magazine, training course, information library etc. you may wish to consider making this available for a monthly or annual subscription.

Pay Per View Documents

Similarly to subscription based documents you may have a quality, book, video, music or audio file which may be downloaded for a fee.

Sponsorship

A business may pay to advertise on the website of another business that has synergy with its own interests for example NatWest sponsors Entrepreneurial Spark a website for budding entrepreneurs with a view to converting them to NatWest Business Banking.

Developing a database of subscribers

If your subscribers have given you permission to send them ongoing emails and newsletters it will not only allow you to proactively promote your products and services but also enable you to sell advertising space within them for relevant third party products or services.  For example if you sell accountancy software to small businesses you could also sell advertising space to an insurance broker to promote commercial insurance.

Market Research

If your marketing permissions allow you could undertake email market research on behalf of a third party interested in your demographic in return for a fee.

Freemium offerings

If you have a product or service which would benefit from a free trial this is a great way to grow your list of prospective customers with a free access to the system for a limited time or indefinitely but with a restricted service.  A good example of this is Salesforce.com who provide a free 30 day trail which provides the user with full access to the product with a view to a simple paid upgrade at the end of the trial period.

I hope this blog post provided you with plenty of inspiration on how to generate revenue for your website or blog

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Keywords for effective seo

The key to effective SEO is knowing what keywords people looking for your products, services or information are typing on the search engine. Keywords form the foundation for all your SEO efforts.

Find optimum keywords, follow basic SEO guidelines, and when the search engine crawls your site, you will start to see it rising up the organic search rankings for those keywords, and it will result in increase in the level of targeted traffic at your site. Things to remember:

Analyze the Competition: It provides insight how competitors are doing in terms of search engine traffic for particular keywords.

Choosing effective keywords: Keywords in SEO can broadly be classified into two categories:

Short Tail keywords/ Highly Trafficked keywords - These are simple, one or two word phrases that are very general in nature and attract a large volume of individual search requests. These keywords are Highly Competitive, have High Cost Per Click and may have Low Conversion Rates as they tend to be quite general. For Example: from the Education sector might include “College” or “MBA College” or “Mumbai College.”

Long Tail keywords/Low Trafficked keywords: They are more complex queries that contain more words, and much more specific in nature. These keywords attract a much Lower Volume of Search Traffic than their short tail counterparts, but this long tail type queries account for the lion’s share of internet search traffic. They are Not so Competitive, often consist of four, five or more words, have a Lower CPC and can have a Higher Conversion Rates as they are quite specific. Example: “Best MBA College Mumbai” or ‘Top MBA College with Hostel Facility ”or“ MBA College Mumbai with good Placements

So, it’s advisable to take a balanced approach, and work with a mixture of both general short tail keywords and more specific long tail keywords as part of your organic SEO efforts, while focusing on highly specific long tail search terms is likely to yield a Higher Return on your Investment for PPC.

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What Is Email Marketing- Benefits

Email marketing has become a necessary tool for business ever since the introduction of the net to the world, but some campaigns that build it through to our inboxes are absolute rubbish that we don’t take any notice of. this article seeks to clarify what email marketing really is, why corporations ought to use it and the way they must go about doing so.

A sort of marketing Email Marketing maybe that uses electronic mail as a method of communication industrial or fundraising messages to an audience. In its broadest sense, each email sent to a possible or current client could be considered email selling. However, the term is sometimes used to refer to:

Sending emails with the aim of enhancing the relationship of a merchant with its current or previous clients and to encourage customer loyalty and repeat business.

Sending emails with the purpose of exploiting new customers or convincing current customers to purchase something immediately. Adding advertisements to emails sent by other companies to their customers.

Email selling has many key blessings over ancient mail selling, as well as the following:

An exact come back on investment may be half-track and has tried to be high once done properly. Email selling is usually reportable as second solely to look selling because of the best online selling maneuver.

Advertisers will reach substantial numbers of email subscribers UN agency have opted in to receive email communications on subjects of interest to them.

Over half all net users check or send email on a typical day.

Email permits marketers to succeed in out to customers with personalized, relevant, dynamic messages.

Transnational emails permit businesses to reply automatically too big consumer events like purchases or shop-cart abandonment.

Why Email Marketing?

Cost – Email selling is affordable, there are not any 2 ways that about it. whether or not you are doing it yourself, or through an associate email selling agency, selling to hundreds of consumers via email goes to price you tiddlywinks compared to alternative channels of advertising.

Success – Emails may be targeted specifically at the best client. With this concept in mind, alongside email cost-effectiveness, it’s no surprise that email marketing’s ROI typically blows other marketing strategies out of the water – The trick is that you just ought to get it right!

Measure ability and suppleness – With the analytics out there nowadays it’s easy to track responses to your emails exactly, so as to figure out what elements of your campaign are working and what parts aren’t. With this information, you’ll then react instantly to modify your campaign strategy if want be.

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About PPC- Choose effective PPC (pay per click) keywords

PPC (Pay Per Click) is a contemporary method of paid advertising where websites can directly place them in the top search pages. Why PPC? PPC is the most hassle-free way of advertising. PPC campaigns can help your website featuring on the top page of search engines. PPC can be called the paid version of standard SEO campaigns. PPC gives instant results like gathering traffic while it takes months to standard SEO campaigns to get listed on the first page. PPC is very easy and you don’t require any special knowledge as compared to SEO campaigns. Limitations of PPC: PPC like any other form of advertisement has some limitations. The following are the few limitations of PPC, Everything depends on bidding in PPC. You can’t monitor your position in PPC. Make sure you know every tit-bit of your PPC campaign; after all, it’s about your hard earned money honey. Like typical SEO campaigns, PPC also needs an in-depth keywords research. Keyword research is an imperative part of a successful PPC campaign. View click-through rates and study the visitor trends for a successful PPC campaign.

An effective PPC keyword list should be:

Relevant – After all, you do not want to be paying for web traffic that has nothing to try to together with your business. you would like to search out targeted keywords which will result in a better PPC click-through rate, effective price per click, and enlarged profits. which means the keywords you bid on should be closely related to the offerings you sell.

Exhaustive – Your keyword analysis ought to embody not only the most standard and regularly searched terms in your niche, however also to the long tail of search. Long-tail keywords are a lot of specific and fewer common, however, they add up to account for the bulk of search-driven traffic. additionally, they’re less competitive and thus less expensive.

Expansive – PPC is repetitive. you want to constantly refine and expand your campaigns, and create an environment within which your keyword list is consistently growing and adapting.

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Facebook Marketing: A Comprehensive Guide for Beginners

Facebook Marketing may have started out as a social network for college students but now, nearly everyone with an internet connection is using it.

The minimum age requirement is 13, and there is reason to believe it is being used by all other age groups. Promotion to boost up your facebook business page from the top Facebook marketing.

How Can You Market on Facebook?

Facebook Marketing:  Facebook Marketing has three instruments (pages, promotions, and gatherings) that can be utilized by anybody. Each of these choices has its own motivation, and they can be joined for more prominent reach.

Pages :  Facebook pages are like profiles, yet for organizations, associations, and open figures. Clients can “Like” a page, which implies they’ll naturally get refreshes from that page in their news nourish. Clients additionally have the alternative to “Like” a page yet not tail it.

While profiles require a common connection between companions, pages can be enjoyed by anybody, without a prerequisite for the page designer to acknowledge a fan. They likewise don’t have a limitation on the quantity of companions.

Advertisements : Facebook Marketing offers a fabulous focused on promoting stage. You can make advertisements focused at particular geographic zones, ages, instruction levels, and even the sorts of gadgets utilized for perusing.

Groups:  Facebook bunches are like talk discussions, yet with extra highlights that pages and profiles have (like a divider). You can make bunches identified with your industry or item offerings as an approach to contact potential clients.

Types of Facebook Ads

There are a number of ad sub types you can choose from.

• You can create ads that direct to your Facebook page, or to a site not on Facebook.
• You can create ads to promote a Facebook event.
• You can create ads for mobile app installs and app engagement.

Conclusion

Facebook isn’t just powerful. It’s flexible. No matter what type of company you run, it has enough different marketing options that you can tailor your marketing efforts to fit your company, your budget, and your time constraints.

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What is SEO (search engine optimization)?

SEO is a marketing discipline centered on growing visibility in organic (non-paid) program results. Search engine optimization encompasses each the technical and creative parts needed to boost rankings, drive traffic, and increase awareness in search engines. There are several aspects to search engine optimization, from the words on your page to the manner different sites link to you on the web. generally, search engine optimization is simply a matter of creating sure your website is structured in a manner that search engines understand.

Search engine optimization is not just about building search engine-friendly websites. It’s concerning creating your website higher for people too. At Moz, we believe these principles go hand-in-hand.

This guide is intended to explain all areas of Search engine optimization—from finding the terms and phrases (keywords) that generate traffic to your website, to creating your website friendly to search engines, to building links and marketing the unique price of your website. If you’re confused concerning this stuff, you’re not alone, and we’re here to help.

Why can’t the search engines figure out my site without SEO?

Search engines are smart, however, they still would like help. the major engines are continuously operating to enhance their technology to crawl the web additional deeply and come back higher results to users. However, there’s a limit to however search engines will operate. Whereas the correct SEO will web you thousands of visitors and increased attention, the incorrect moves will hide or bury your website deep within the search results where visibility is minimal.

In addition to creating content offered to go looking engines, Search engine optimization also helps boost rankings so that content is going to be placed wherever searchers can additional readily notice it. The net is changing into increasingly competitive, and those companies who perform search engine optimization can have a decided advantage in visitors and customers.

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